The Weak Link that Renders Your Door Hangers Ineffective
What are the weak link that causes your door hangers to become ineffective
Are you finding out that your door hangers are not as effective as they should be? Many factors can cause custom door hangers to fail.
They may be weak physically,Guest Posting or your main concept for promotions using door hangers is just wrong. You may have design flaws, or you may have made mistakes with your distribution. In this article, we will show you where the most common weak links to effective door hangers are. This should give you a plan of action as to where to look for problems when printing door hangers for marketing.
Looking for weak materials – Your first stop in finding the weak link in door hangers is the material itself. Many people do not realize it, but their door hangers might already have deteriorated before they even had a chance to give their message. Especially when Door Finishing promoting in seasons with adverse weather, a door hanger might not last long enough for people to see them.
So try to see if your door hangers were printed with good or weak materials. Do your door hangers use moisture resistant paper and coatings? Are they thick enough to hang effectively at a doorknob or are they easily blown away? In most cases, there is a weak link in the materials for door hangers, which can shorten their lifespan significantly, so try check for these things first.
Identifying bad message concepts – Next, you should also review if your message concept was indeed correct. For example, you may be marketing using the angle of luxurious services to a neighborhood, which might always prefer cheaper or affordable things.
In that case, the marketing angle becomes ineffective. People will just ignore your color door hangers without even bothering to read all of it. If your materials were not the weak link, maybe your message was and it was the cause of the lackluster results for your door hangers.
Figuring out your design flaws – Beyond the messages though, you might also discover a few fundamental design flaws in your design. This can also be a weak spot in door hangers since not all door hangers can be effectively placed at all types of doorknobs.